Streaming services are a substantial part of the entertainment industry in this digital era. Music streaming platforms from Soundcloud and Spotify have taken the world into a trance—alongside film and TV series streaming services like Netflix and Hulu. Whilst its competitors may be long-time entertainment giants, V-Nova collaborates with Simplestream of Africa to roll out a new pan-African streaming service. The newly embedded service is named MVMO; standing for Movies, Video, Music, Opportunity and it’s issued to launch later this year.
Augmented with V-Nova’s P+ codec-agnostic enhancement system, MVMO promises to offer its audience a wide array of content throughout the continent. In addition, the system will implement the novel MPEG-5 Part 2 LCEVC compression standard—making MVMO one of the first services to manifest such feature. Like its competitors, MVMO also offers users the availability to enjoy its content as long as there’s cellular data and/or internet networking in Africa, which aligns to Africa’s overall interconnectivity growth as the continent’s long-term goal.
MVMO will also facilitate the ever-increasing content streaming demand in Africa. To bolster this objective, MVMO is now in a testing phase in several locations of Nigeria—before eventually moving to other countries. Furthermore, the service will also offer independent content creators to publicize and monetize their content—considering the creative industries of Africa has been experiencing remarkable growth.
Guido Meardi, V-Nova’s CEO and Co-Founder, spoke, “Simplestream’s remarkable platform has revolutionised content distribution and continues to break new ground in the initiation of new streaming services.”
On the other hand, Dan Finch, CCO of Simplestream, professed, “We are very pleased to be partnering with MVMO and V-Nova on the development and introduction of this hugely exciting new service. We see a lot of potential for V-Nova’s P+ technology to enable a larger reach to consumers and improved quality of service in territories such as Africa that are particularly dependent on mobile networks.”