ITC Business Trainings Empowering Youth Entrepreneurs in South Sudan


Under its South Sudan Jobs Creation and Trade Development project, ITC is implementing a series of business and entrepreneurship training for young people. The project sets out to build business management and entrepreneurship skills of young, grassroots entrepreneurs active in the fruits and vegetable value chains in targeted locations in Central Equatoria and the Western Equatoria States.

The training will continue through August 2022. As of May, more than 240 youth engaged in fruit and vegetable production and trade have participated in training conducted in Juba Na Bari, Jebel Lado, Kator, Kworijik in the Central Equatoria State; and Nzara and Yambio in the Western Equatoria State. Young women producers and traders accounted for 67% of the youth trained. The young participants learned the fundamentals of business management techniques, marketing, client relationships as well as entrepreneurship skills.

Diana Francis is one of them. The young trader sells both fruits and vegetables at Masia market in Yambio, Western Equatoria State. She was particularly interested in increasing her knowledge around the “5 Ps” of marketing: Product, Price, Promotion, People, and Place, especially in choosing a strategic location to sell her products. She learned that the best place to sell at markets is to have a selling point near the intra-market paths or by road junctions because many people have easier access to sellers. Diana realized she used to sell her products in a non-strategic location in the Masia market and as a result, she had a low turn up of customers and could not increase her sales. Having chosen a more strategic location, she is now doubling her sales, making between USD 30 and 38 per day as opposed to the previous USD 11 and 15 per day. “I have never attended such business training before which is so unique and practical. So, I have benefited from this training more than anything that could be given to me,” she says.

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Written by Mercy ANURIKA

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