Kenyan “Buy-Now-Pay-Later” Startup Company Secures $12m Funding

Lipa Later, one of it’s kind buy-now-pay-later (BNPL) company operating in Kenya, Rwanda, Uganda and Nigeria, has raised $12 million from a consortium of investors. The funding, which is  a mix of equity and debt, will help Lipa Later expand within its current markets (Kenya, Uganda, Rwanda) and into new markets such as Nigeria, Ghana and Tanzania. It will also allow Lipa Later to provide its Buy-Now-Pay-Later services to its substantial current pipeline of consumers supporting Lipa’s exclusive partnerships with world-class merchants in Sub-Saharan Africa.

Lipa Later, which started in Kenya in 2018 has built a reputation for delivering value for its investors right from its early days; the company’s recent round of funding attracted backing from Cauris Finance, Lateral Frontiers Ventures, GreenHouse Capital, SOSV IV LLC, Sayani Investments and Axian Financial Services.

Samakab Hashi, Partner, Lateral Frontier Ventures, one of Lipa Later’s first investors,  said, “Over the last few years, we have watched Eric Muli, CEO of Lipa Later and his team put together the building blocks for Pan-African expansion and this round of funding takes Lipa Later one step closer to being the dominant Buy-Now-Pay-Later player on the Continent.”

Other than the traditional offline method of  buyers  purchasing  items in stores, Lipa Later has tapped into the rapidly growing online presence across Africa and built a unique Buy Now Pay Later option API that integrates into e-Commerce platforms enabling merchants to sell products directly to consumers and pay for them in affordable monthly installments.

Azer Songnaba, Co-founder and Chief Investment Officer, Cauris: “With formal credit available to only a tiny minority in Lipa Later’s target markets, we are excited to be supporting Lipa Later and its unique capabilities in bolstering consumer credit in the region.”

Lipa Later’s proprietary one of a kind credit scoring and machine learning system enables the consumer to sign up and get a credit limit in seconds without the need for bulky documentation and a long lengthy credit approval process.

Ruby Nimkar, Partner, GreenHouse Capital: “Lipa Later is  not only changing the consumer credit landscape across Africa, which to date has been largely inaccessible for most, but also catalyzing the future of shopping, e-commerce and payments. They’ve done this in a truly product and customer-led way that benefits both merchants and consumers and has proven to be incredibly scalable across multiple markets.”

Eric Muli, Co-founder and CEO, Lipa Later: “We are excited to be working with our investors as we look to grow and expand to more markets in Africa. In the next 12 months we are looking to grow and double our presence in the existing markets, even as we open in three to five new markets in Africa.” Lipa Later boasts a wide array of exclusive merchants and world renowned brands such as Carrefour, Apple, Tecno, Samsung just to mention a few. 

This article was from a press release distributed by APO Group.  You can start earning money by becoming our Independent Reporter or Contributor. Contact us at

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