The All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) has started collecting marketing intelligence to enhance export of fruits & vegetables to the African countries by better understanding demands of this specific market and quarantine requirements, “We can get an adequate share from the African market of $ 3.7 billion,” said Patron-in-Chief PFVA, Waheed Ahmed.
The Pakistan Africa Conference has played a vital role and brightens opportunity of export enhancement of fruits, vegetables and other products to the African market.
Africa is the second largest emerging market, after Asia. The total import volume of African market is US$ 576 billion and of this, Pakistan has even less than 0.2% share while export from Pakistan to Africa is around US$ 1.4 billion. India, contrary to Pakistan has not only captured this market through trade and investment but also has pronounced cultural influence over there. The current trade volume of India with Africa is around US$ 50 billion and by year 2020-21 it has been planned to attain export target of US$ 117 billion.
During phase I, the PFVA would collect statistical data of trade related information, products of competitors, and details of duty structure of the African markets from the commercial attaches of Pakistani foreign mission located in the Africa, TDAP,and other national organizations.
In the subsequent phase the data collected would be utilized with the help of Pakistani foreign missions to strengthen trade ties and exchange of trade delegations.