Mercy ANURIKA
Rainbow Sports Global has announced the launch of the African Football Data Center (AFDC), an open, digital platform created in support of the development of football on the continent. The interactive platform, developed in cooperation with Football Benchmark, covers a broad range of data of African football.
The free-to-use data center provides information on the financial performance of African clubs and leagues, including commercial and broadcasting revenues, data on major football stadia on the continent, among others. It also tracks the market value of some 700 African players contracted in top European leagues and the social media performance of hundreds of football entities (clubs, competitions, current and former players) on the most popular social channels. AFDC is available for all decision-makers, media and fans. There are plans for further developing the platform in a joint effort, by adding new features and themes. “The African Football Data Center” is a milestone achievement in supporting the professionalization of the business of football on the continent. In fact, this is the most comprehensive research and analysis of the status of professional football in Africa to date.’’ Kingsley Pungong, CEO of Rainbow Sports Global, and initiator of AFDC pointed out.
Andrea Sartori, founder of Football Benchmark said “Football Benchmark is proud to partner with Rainbow Sports Global, and power this landmark initiative. We believe that the data and insights the African Football Data Center provides will help the management of clubs and organizations to make informed decisions, build viable strategies and establish sustainable operations.”
Rainbow Sports Global is a leading sports enterprise with a global footprint. The company has successfully positioned itself as the leading Pan-African sports entity, providing holistic management, marketing, data and media solutions for African football. Rainbow is building a totally unique business model – an integrated global football brand comprised of multi-continent club ownership alongside player development; all interconnected through technology, content creation and distribution. The company owns and operates assets across the sports value chain and controls multi-continent Sports relationships.
FootballBenchmark.com is a digital platform providing in-depth understanding and interactive analysis of the business of football to support critical decision making. The purpose-built data and analytics platform covers three main pillars of information: business performance of over 200 European and South American football clubs, market values for more than 8,300 players, and social media performance of more than 2,000 football, other sports and non-sport accounts.
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