The highly anticipated opening of Steyn City’s flagship apartment development, the City Center, opens for sales on 11 October, with potential buyers and investors looking forward to the introduction of a concept which promises to redefine apartment living. Steyn City, ranked Gauteng’s best residential estate by New World Wealth, first came to the attention of the property industry when it launched in 2015, promising a lifestyle beyond compare. Set against a backdrop of 2 000 acres of indigenous parkland in a highly secure setting, the development’s offering hinges on providing everything a family could need to live their best life – the perfect confluence of luxury and convenience. This vision has helped the development earn a number of global accolades. Now, it is set to impress once more as the jewel in the Steyn City crown, the City Center, opens its doors.
When Steyn City Properties CEO Giuseppe Plumari introduced the City Center to potential investors and homeowners in 2019 as part of the company’s Vision 2020 (a second phase which represented a further R5 billion investment in infrastructure spend and which included the launch of several new world-class facilities), he explained that the developers had set out to create an offering markedly different from other apartment developments. “These apartments are not intended as a waypoint on the journey to home ownership; rather, they are permanent homes themselves,” he explains.
To this end, careful attention has been paid to the unique design of the development, with apartments enjoying larger dimensions than usual, and premium fittings. Added to this, the development is built as a series of 38 small villages sprawling down a hillside, rather than the traditional monolithic structure, creating a more accessible, communal ambiance for residents. These ‘villages’ are built around treed piazzas which, in keeping with the developers’ accent on greening, have been planted with trees and shrubs. Moreover, once the development is complete, the piazzas will be lined with several bespoke retailers and restaurants.
The super-basement is a further significant feature: spread out over 9ha, with capacity for 2 000 cars, this facility has been built around 18 lift cores, each bearing a unique design element (such as mosaic, timber, granite and marble) to ensure that residents find it easy to navigate the way through the basement to their home. Developed to include greenery, ventilation and lots of natural light, thanks to high roofs with cut outs.
The basement also plays a pivotal role in maintaining the tranquil atmosphere which is Steyn City’s, and the City Center’s, trademark. While one would expect a development of this size to be accompanied by bustle and even congestion, a truck tunnel has been constructed below the City Center. This is where all service and delivery vehicles will traverse, so that Douw Steyn and Plumari’s vision of a pedestrianized zone may be fulfilled. Moreover, the truck tunnel also bears refuse chutes originating from each floor, restaurants and retailers so the development itself remains a clear, uncluttered area where behind the scenes services and deliveries are kept out of sight.
When complete, the City Center will offer over 700 one-, two-, three- and four-bedroomed simplex and duplex apartments, measuring from 68m2. Added to this, 11 penthouses will be available, measuring on average 439m2 and equipped with features like private lift lobbies, glass garages and private plunge pools. Pricing for these apartments ranges from R2,3m to R35m. Residents will pay an affordable estate levy of R1 600 per month, as well as a body corporate levy of R25 per square meter. This ensures the maintenance and upkeep of Steyn City’s world class facilities and 2 000 acre parkland. Additional membership fees apply to some facilities, including the golf club, Ultimate Helistop, aquatic center with heated 25m pool, lagoon and beach style facilities, stabling at the equestrian center and gym.
As part of the exciting project, Steyn City Properties enlisted the assistance of South Africa’s leading interior designers to create beautiful interiors for six apartments and two penthouses, all of which are available for purchase. The resulting designs speak to the City Center’s setting and context of luxury and convenience.
With the finalization of Phase I, 283 apartments have been completed. Of these, 185 apartments and two penthouses have been made available to potential buyers since sales become open to the public on 11 October 2021; the remainder are screen units. Steyn City Properties has, meanwhile, commenced construction on Phases 2 and 3. Construction will be ongoing without any pauses between phases, and is expected to be complete during the latter half of 2024. Occupation for the newly released apartments is scheduled for August 2022. True to Steyn City Properties’ philosophy, careful attention has been paid to security. Residents are kept safe through a triple biometric access system, and the development has its own 24/7 security nerve hub located in the basement. Added to this, 600 multiple function cameras have been installed throughout the City Center development, and front desk officers are on duty at key sites such as lift lobbies, the piazzas, and basements.
There is also an emphasis on quality amenities, in keeping with the developers’ goal of helping to create a balanced lifestyle where the outdoors and keeping active are key. The City Center has its own rooftop pools but, additionally, residents may access the facilities on offer in the broader development. These include the 18-hole Nicklaus design golf course, equestrian center, indoor aquatic center, outdoor workout stations, 50km mountain-bike track, tennis courts, 45km floodlit promenade for running and walking and resort pools. The development further offers play nodes, a Dino Park and Skate Park for children, as well as restaurants. Most recently, developers launched the Ultimate Helistop, offering chartered and scheduled flight services to residents and non-residents, and the 300m Lagoon powered by GAST Clearwater™; a massive lifestyle attraction complete with beach-style activities just a stroll away. Adds Plumari, “we offer investors both a solid and sound financial investment while also the lifestyle investment of a lifetime where families can live out their best lives in Johannesburg.”’
Plumari informs that the developers’ vision, from the outset, was to create a community centered around safety, convenience and luxury. Capital Park, a 14-hectare commercial center, is therefore a key part of this offering. Presenting individually designed three- and four-storey buildings, with spaces as small as 150sqm available to lease, the facility easily lends itself to the post-Covid hybrid model of remote working. Steyn City School, an IEB-based campus comprising early years center, preparatory and college schools and catering from Grade 000 to matric, is another plus in this regard.
Steyn City’s excellence has been recognized many times over; most recently with its listing as one of the top 10 lifestyle estates in the world by wealth intelligence firm New World Wealth. The location of Steyn City’s City Center, midway between the economic hub of Johannesburg and Midrand’s rapidly growing node and close to Lanseria International Airport, makes it a smart choice for business people who need a pied à terre when meeting in Gauteng.
Says Plumari, “Every aspect of City Center reaffirms our commitment to providing our residents and investors with the very best.” He noted that the development had benefits for the broader community, too: more than 3 000 jobs were created during the construction of the City Center Phase 1; a major infrastructure project which signaled the company’s dedication to, and belief in, South Africa. “We are particularly excited for this new chapter in the Steyn City story: all the convenience of apartment living, with its maintenance-free appeal, with the spaciousness of a 2000 acre back garden. We would go so far as to say that the City Center provides the blueprint for future cities.”
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